You built an agency.
Now it’s running you.
Are you stuck in
the day-to-day?
Has growth stalled?
Is AI disrupting everything?
Is delivery letting you down?
Is your team underperforming?
You’re not alone.
80% of agency leaders are also facing these challenges.
Often being stuck in the day-to-day causes all the other issues.
I’ve been where you are.
Here’s what working with me gets you.
A team that steps up and takes ownership.
You become a more effective leader.
Hi I'm Adam Croxen,
I've spent close to 30 years working in digital agencies — across delivery, strategy, client management, and capability building.
I've led an agency from a team of ten to forty-five, with a four-fold increase in revenue. I know what it takes to make that transition work and what happens when it doesn't.
For the last 3 years, I've been taking this experience and using it to help founders of digital agencies to move from firefighting to a focus on strategy, growth and exit planning.
I'm an Institute of Leadership & Management qualified business coach and mentor.
Client successes
400%
Revenue growth
64%
Margin Increase
30k to £2.4m
Client Growth
I'm not here to tell you I have all the answers. I'm here because I've lived this. Close to 30 years in digital agencies, built one to the point of acquisition, navigated every technology shift. I bring practical, hands-on experience with realistic timelines and genuine belief that things can improve.
Where I normally start
Helping you out of the day-to-day
That means understanding where your time is really going, shifting work to the right people, and building the confidence that things won't fall apart when you're not there.
Clarify
Understand where your time really goes.
Lighten
Move work to the right people.
Empower
Build the team's capability to own their work.
Anchor
Make the new way of working stick.
Refocus
Keep the momentum and look ahead.
How do you want to work?
I work with you to find the most appropriate way for the challenges you face. This ranges from coaching to even stepping in and working side by side with you.
Steady Progress
and Lasting Change
For leaders who want to develop steadily over time. You own the work — I provide structure, challenge and support as you navigate the challenges of growing your business.
Business Coaching
Fix Specific
Problem Fast
For leaders who have a specific problem that needs solving quickly. We work together on a defined challenge — I lead and drive the project, you get a clear outcome.
Impact Projects
Step In and Run
Things With You
For leaders who need someone to step in and run things alongside them. I take ownership of the problem, the solution and the implementation — senior capacity without a full-time hire.
Fractional Leadership
Case Studies
Coaching & Impact Projects
— A founder-led digital agency
Moving from day-to-day management to strategic leadership.
The founder was trapped in the day-to-day and couldn't find the headspace to think strategically. Through coaching and an impact project we restructured the team and rebuilt how the business was run.
Founder stepped back from day-to-day operations within four months
40% more time to focus on growth, AI strategy and exit planning
Regular board meetings giving visibility of the business for the first time
Fractional Leadership
— A technology consultancy's largest client account
A significant shift in account profitability.
A technology consultancy's largest client account was loss-making and the relationship was deteriorating. Embedded as interim programme manager, I restructured the team and rebuilt the client relationship from scratch.
64% increase in account profitability
80% faster feature delivery
£12m contract renewal secured
Full Scale Turnaround
— A loss-making digital agency
Establishing a foundation for sustainable growth.
A loss-making agency with no strategy, no pipeline and no processes. Stepping in as Managing Director I built the sales function, developed the team and established the foundations to scale.
400% revenue growth
Team grew from 10 to 45 people
Loss-making to 20% EBITDA
Testimonials
"Adam helped me step back from the day to day while making sure the tools were in place to scale and plan for acquisition. Management feels more aligned since he came on board. He brings an honesty and integrity that fits deeply with who we are as a business."
Alex Catlin
CEO & Founder, Offshorly
"Adam may present as a humble, quiet thinker, but there is so much experience beneath that. He's a brilliant sounding board with solid advice and no ego. It's a quiet confidence that makes him a very special human."
Laura Phillips
Delivery Director, Softwire
"Adam helped us move from reactive to strategic thinking, implement systems that actually work, and created space for honest conversation about the challenges of leadership. His guidance was both practical and delivered with real care."
Paul Hill
Co-Founder, Thunk
Not sure where to start?
That's fine — let's talk.
A short conversation is usually enough to work out whether and how I can help. No pressure, no pitch deck.
Challenges
About
Approach
Case Studies
Testimonials
© 2026 Croxen & Co